Jesse Garcia is the CEO and Founder of Tozuda, a technology company revolutionizing the way that athletes and institutions approach traumatic brain injuries. Tozuda’s mechanical sensors easily attach to a helmet and detect when a hit from any direction is potentially concussive. When impacted hard enough, the sensor releases a red dye, indicating that an athlete should be checked out by a doctor before returning to the game. 

Photos of the 4th Annual Rad Awards at The Kimpton Hotel Palomar, 2018. See the full list of our winners here at Philadelphia Magazine.